Made in India, for India
The decision to establish a factory in India came after two years of overwhelming interest at the India International Jewelry Show (IIJS). “While there was significant appreciation for our product, we realized that most Indian retailers preferred sourcing from a domestic production unit rather than importing,” says a spokesperson from Diamond Dreams. “Our factory in Coimbatore is a direct response to that demand ensuring we bring the same quality, precision, and innovation directly to Indian soil.”
The new facility is set to serve the Indian market exclusively, aligning with the brand’s philosophy of “Made in India, for India.” With its initial production capacity of 10,000 pieces per month, the factory will cater to a growing demand for lightweight, modern fine jewelry, with future phases scaling up to 25,000+ pieces per month.
Revolutionizing Fine Jewelry: The Floating Diamond Advantage
At the heart of Diamond Dreams lies its proprietary Floating Diamond technology – a game-changer in jewelry design and craftsmanship. Unlike traditional settings that rely on prongs or bezels, this technique showcases diamonds suspended on a transparent carbon base, offering:
- 100% Visibility: The entire diamond is exposed, making it appear 20-30% larger.
- Lightweight Durability: Resistant to heat up to 260°F, ideal for everyday wear.
- Skin-Tone Adaptive: Transparent backplates allow the piece to match any outfit or skin tone seamlessly.
- Easy Maintenance: Just soap and water is enough to restore its sparkle.
- Sustainability: The setting is fully reversible and remodelable without material loss – a major win for retailers dealing with slow-moving stock.
This fusion of design freedom and structural integrity makes Floating Diamond jewelry not just beautiful, but practical and versatile.
A New Chapter for Indian Jewelry Buyers
In a market rooted in tradition, Diamond Dreams offers a refreshing narrative – luxury that’s wearable, modern, and expressive. “We’re not here to replace traditional jewelry. We’re here to reimagine what luxury can look and feel like for the modern Indian consumer,” the brand affirms.
Targeting urban and semi-urban audiences aged 20 to 40, Diamond Dreams positions its collections as an everyday luxury – ideal for engagement rings, daily wear, and gifting. The aesthetic is distinctly minimal yet impactful, appealing to a generation that values both individuality and practicality.
Global Vision, Local Execution
While the new Indian factory focuses on domestic demand, Diamond Dreams continues to operate its licensed free zone unit in Colombo, Sri Lanka – the birthplace of Floating Diamond technology, invented over 35 years ago. “Our roots are Sri Lankan, but our vision is global. India represents both a strategic business opportunity and a cultural synergy that we deeply respect.”
Innovation Meets Collaboration
Beyond in-house designs, Diamond Dreams has caught the attention of a new wave of flamboyant, fashion-forward Indian designers. Post-IIJS, the brand has received multiple proposals to co-create capsule collections that push the boundaries of jewelry design.
“Our approach has always been: innovate, innovate, innovate. We love collaborating with dynamic designers because we believe design should be free, even if technology is precise,” the brand’s leadership emphasizes.
An Evolving Market, A Timeless Brand
India’s jewelry landscape is evolving rapidly, driven by a younger audience that seeks meaning, versatility, and beauty in equal measure. Diamond Dreams is poised to meet this demand – not just with product, but with purpose. “India is not just a market for us; it’s a creative and cultural inspiration,” the brand concludes. “With the right blend of technology, tradition, and trendsetting design, we believe Diamond Dreams can redefine fine jewelry for a whole new generation.”